Messaging
3 articles on Positioned
Why are people handing personal AI agents the keys to their lives?
Muse, Grok Bot and Instinct made personal AI agents feel safe to try. A product marketer's look at the messaging that made it happen, the business model behind it, and the risk nobody puts on the landing page.
The product story arc: how to tell a launch story people remember
Feature lists get forgotten. Stories get repeated. A five-part story arc for launches, pitches and product pages.
How to position an AI feature without saying "AI-powered"
"AI-powered" no longer differentiates anything. A four-step way to position AI features around the job they do instead.
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